EA/Origin Ends Battlefield 3 Offer Three Weeks Early – Makes Tons of Friends

On Tuesday, EA and Origin announced a promotion whereby everyone who preordered Mass Effect 3 on Origin before March 5th would receive a free copy of Battlefield 3.

It almost seemed too good to be true.

Well in typical EA/Origin fashion – it turns out that it was.

Late yesterday @origin_EA sent out a Tweet stating, ”The pre-order Mass Effect 3 get a bonus copy of Battlefield 3 is over. All pre-orders made during the deal will receive a code by Mar. 8th.

Had they stated that copies were limited, as they did with the Dead Space 2 free copy you were supposed to get when you preordered Battlefield 3, then people would just assume the limit had been reached and, as shady as that still is to limit the number of copies of a digital distribution bonus without clearly stating what that limit is, people would have understood.

As the case is here though, EA stated that the offer would be good to anyone who preordered before March 5th. Last time I checked, their Tweet went out on February 16th – and unless we’re in backward world, that’s well before the March 5th deadline. In a previous Tweet @origin_EA even re-confirmed that the promotion would go until March 5th, and that it wouldn’t end before that.

It’s not the first time EA has done such a thing – I was a victim of their Dead Space 2 preorder fiasco – and if this is any indication it certainly won’t be the last.

It’s truly bizarre, the PR moves that EA makes. They could go a long way towards building up some goodwill and faith in their Origin service by offering promotions such as this, but then they have to go and shoot themselves in the foot – time and time again – killing any gamer appreciation they may have gained. This really is a case of ‘one step forward, two steps back.’

Source: [@origin_EA via Twitter]

7 comments
derp
derp

I like how it seems no one except be actually read the fine print. "Subject to availibility" means just that; there's only a finite numbers of keys availible to be given away during the offer and they could run out.

David
David

Extensive discussion of this article is happening here: http://redd.it/pue6q. That's how I got here. "they have to go and shoot themselves in the foot – time and time again – killing any gamer appreciation they may have gained" Exactly. Good post.

chron
chron

It's EA, why does anyone even follow it? Simply to watch them shoot their own foot, repeatedly, with varying weapons.

c.Huge
c.Huge

Yeah, except the offer specifically said it would be good through March 5th, and they confirmed it through their Twitter account. https://twitter.com/#!/origin_EA/status/169621212140552192 Why specify a date if there were a limited number of keys? That "Subject to availability" language in the fine print is just legalese that lets them do stuff like this without getting sued. People know plain well what it means, but it doesn't change the fact that announcing, and then confirming, that the deal will be good through March 5th and then pulling the promotion a day later is shady. No one would feel entitled to anything had the offer been "First XXXX preorders get a free copy of Battlefield 3." But when EA attaches a date to the promotion, people plan accordingly, maybe waiting for their next paycheck or something similar.

c.Huge
c.Huge

Thank you for the comment! I want to like EA. For a long time, when everyone else was doing the bashing, I was really appreciative of them as a company for bringing out some of my favorite games. Oddworld: Stranger's Wrath, Mirror's Edge, and one of my all time favorite new franchises, Dead Space. Those are all big risks that only a big company like EA can afford to take, and for that I truly thank them. It's just incredibly odd to me that a large company, one that's been doing this for a very long time and is headed by Peter Moore, a man I really respect, can make such horrible moves. It's like they try to learn - for example this time they said it would last until a certain date instead of just saying that quantities are limited arbitrarily - but then they pull the promotion and the only way they announce it is on their Twitter feed. They have such amazing potential as a company, and we as gamers would all benefit greatly if they lived up to it.

c.Huge
c.Huge

It's a shame. I used to like EA, and still like that they take chances on games like Kingdoms of Amalur. If they would have never said that the deal would be good through March 5th then this would be a total non-story.

natranr
natranr

At least Amalur is on Steam.

Trackbacks

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