Okay, now this is getting ridiculous.
The Story - A gamer on the BioWare forums known as ‘El_Spiko’ has gone, on a Nerd Rage scale from 1-10 (with 10 being the highest), all the way up to a 15.
El_Spiko has filed a claim against BioWare and EA on the Federal Trade Commission’s website, alleging that the way EA marketed the game was false advertising. El-Spiko filed a similar complaint with the Better Business Bureau.
In his own words:
“After reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims. This is not somethign [sic] I was happy to do, but after the terrible ending that was in no way the product that had been advertised to me and the lack of any kind of response from Bioware/EA to address this, I felt it was one of my only recourses.”
My Take - Since when do the gamers, the consumers, and the end-users get to determine the content of the products they consume? If El_Spiko here is so hell-bent on having a game end the way he wants, then he should put up the hundreds of millions of dollars it takes to produce a large-budget triple-A series such as Mass Effect.
This is a ridiculous sense of entitlement, but it’s dangerous as well. Both the FTC and the BBB will likely laugh off any such complaints. But if a large group of gamers follow El_Spiko’s lead, then both organizations might have to look into any such allegations.
Know what that means?
It means money. It means it will cost EA and BioWare money, not in the way of fines or sanctions (because they have every right to end THEIR game any way they see fit, and as much as people may hate to admit it, there are in fact multiple endings, meaning any claim of false advertising would have absolutely no merit), but it means money in defending and explaining and showing that nerd rage can be a very dangerous thing if held in the wrong hands.
Now who do you think is going to end up being affected by that?
That’s right, it’s us – the level headed gamers. Do you think EA will risk ending a series if knuckleheads are going to submit claims to federal agencies about the endings? Claims that will end up costing EA money? Hardly. If that’s the case, I hope you’re looking forward to Mass Effect 17, the hottest game 0f 2026 in the curiously never-ending, constantly-cliff-hanging annual installment of your “favorite” series.
Or, why even bother with a yearly installment? Why not just turn ME into the inevitable MMO, where you’ll pay $16 a month and never even think to complain about the way the game ends? Oh no! I should delete that last sentence before I give EA any ideas! OOOPS! TOO LATE!
Back in serious land, if you think development times are ridiculous now, imagine how bad it’ll be when they have to make sure that every gamer out there will be happy with the possible ending? You’ll be lucky to get one installment every other generation.
Life isn’t always fair, and games don’t always end the way people want. The sooner we grow up and realize that, the better we’ll be.